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Media & Entertainment Analytics
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Power BI Project
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🎯 Power BI Project Completed – Media & Entertainment Analytics
I’m thrilled to share that I’ve successfully completed my Power BI capstone project focusing on Media & Entertainment Analytics, where I developed three interactive dashboards to provide actionable business insights across the viewer lifecycle.
📊 Dashboards Included:
-Viewer Preference Analysis –
Analyzed viewer demographics, platform choices, content type preferences, and total watch time across regions.
-Content Recommendation Optimization –
Tracked recommendation acceptance rates and viewer satisfaction to improve engagement strategies.
-Ad Revenue Prediction –
Explored ad revenue patterns by platform and category, along with CPC & CTR metrics for monetization optimization.
💡 Key Takeaways:
-Personalized content recommendations significantly boost engagement.
-Video ads and tech/gaming content yield the highest ad revenue.
-Regional viewer insights help tailor platform strategies.
⚙️ Tools & Skills Used:
Power BI | DAX | Data Cleaning | KPI Tracking | Advanced Visualizations | Page Navigation | Data Storytelling
📹 I’ve also created a video walkthrough of the entire dashboard suite.
